Music Licensing + Fitness 101 – From “LIVE” To “On-Demand” How Do We Navigate This Tricky Part Of The Business?

As Covid-19 is keeping people home and gyms and studios temporarily closed, loads of live-streamed and video-on-demand (VOD) fitness offerings are popping up all over social media via various platforms. The amount of hourly notifications I’m getting that there’s a “LIVE” boxing or bootcamp class about to begin (from multiple clubs and studios that I … Read more

The Transition from Analog to Digital in the Business World

I remember back in 2008, when I worked on a project for the digital conversion and streaming of video games.  It was a revolutionary time for this type of software advancement, and also a completely new experience for video game development companies and their customers. Traditionally, video games were sold through countless marketing campaigns, game … Read more

Growing Your Fitness Brand with Instagram

Growing your fitness brands’s reach on Instagram (IG) won’t happen quickly. Creating a cult following and increasing engagement takes time and dedication, but as IG is one of the biggest social media platforms on the planet with 1 billion users, it is extremely worth the effort to launch an Instagram growth strategy. Think of the … Read more

Key Tips On How to Grow Your Online Fitness Brand!

You’re more than halfway to securing a successful digital coaching business if you’re already creating fitness content, teaching, motivating and monetizing in your home or gym studio! You’ve already done the hard work, creating compelling content, connecting with a niche market and charging for your well thought out and motivating services of sweat and body … Read more

7 Pillars of Digital Marketing for your Fitness Streaming Business

The 101 on Digital Marketing to Better Connect with your Audience,  Drive Brand Awareness and Generate Leads Where is everyone spending their time (especially in today’s climate)? ONLINE! Digital Marketing is simply reaching your target market where they are most of the time, on their devices. If you are on social media, searching for specific … Read more

5 Questions to ASK Before you Start An Online Fitness Business

All of us within the health, fitness and wellness space are seeing and hearing the phrases #virtualfitness, #hybridclasses, and #anytimeanywhere. These are attached to online classes available via thousands of apps and now from even more boutique studios, gyms and clubs. Before “sheltering in place” was instituted due to Covid-19, people were engaging virtually with … Read more