endorphinz As Covid-19 is keeping people home and gyms and studios temporarily closed, loads of live-streamed and video-on-demand (VOD) fitness offerings are popping up all over social media via various platforms. The amount of hourly notifications I’m getting that there’s a “LIVE” boxing or bootcamp class about to begin (from multiple clubs and studios that I … Read more
I remember back in 2008, when I worked on a project for the digital conversion and streaming of video games. It was a revolutionary time for this type of software advancement, and also a completely new experience for video game development companies and their customers. Traditionally, video games were sold through countless marketing campaigns, game … Read more
If you are an experienced fitness pro who is looking to dive into the digital space, you may have no idea how to begin when it comes to the process of video production. Undoubtedly, the quality behind your video content will ultimately decide how quickly you can grow your business as a fitness influencer, so … Read more
Growing your fitness brands’s reach on Instagram (IG) won’t happen quickly. Creating a cult following and increasing engagement takes time and dedication, but as IG is one of the biggest social media platforms on the planet with 1 billion users, it is extremely worth the effort to launch an Instagram growth strategy. Think of the … Read more
You’re more than halfway to securing a successful digital coaching business if you’re already creating fitness content, teaching, motivating and monetizing in your home or gym studio! You’ve already done the hard work, creating compelling content, connecting with a niche market and charging for your well thought out and motivating services of sweat and body … Read more
With the Coronavirus leaving many people unable to hit the gym and pop into their favorite fitness class, many fitness fanatics have been searching for the perfect online workout. There has also been an explosion of online options, making this a very exciting time to chase your fitness goals digitally. There are so many choices … Read more
It was only a matter of time before Apple got into the digital fitness space. Bloomberg originally reported in August that the tech giant was restructuring things under their Apple One umbrella, bundling several services like Apple TV and Apple Music together at a lower monthly price. In that announcement came the addition of a … Read more
Social Media is a great Virtual Tool to pre-record or GO LIVE with your fitness classes. The bonus of this platform is it already has a “Built-In Audience” so you’re already linked to your fanbase, all you have to do is promote and blast-out to your followers and beyond. Let’s start by looking back a … Read more
The 101 on Digital Marketing to Better Connect with your Audience, Drive Brand Awareness and Generate Leads Where is everyone spending their time (especially in today’s climate)? ONLINE! Digital Marketing is simply reaching your target market where they are most of the time, on their devices. If you are on social media, searching for specific … Read more
All of us within the health, fitness and wellness space are seeing and hearing the phrases #virtualfitness, #hybridclasses, and #anytimeanywhere. These are attached to online classes available via thousands of apps and now from even more boutique studios, gyms and clubs. Before “sheltering in place” was instituted due to Covid-19, people were engaging virtually with … Read more
On a mission to connect brands and creators to consumers using fitness media and content. We aspire to connect the world through fitness, resulting in more endorphins in everybody.
