5 Fitness Brand Founders Using On Demand Video
Getting fit and staying there takes an investment of time, and Endorphinz knows that valuable commodity means finding the right workout that can be done from home. There are many fitness content creators today that satisfy that need, yet some stand out. Each of the profiles selected by Endorphinz has a unique story of their own on the path to creating online content.
On Demand Fitness
Choosing a program to follow is not always easy, and finding the best fitness content creators and their on-demand offering can be a maze in today’s busy world. Matching a good workout with the time to do it right may be a matter of luck, but it should be a definitive effort to get the most for the effort involved. These five companies and their founders are celebrated for their excellence in delivering what their clients need in today’s fitness market.
Five Fitness Brand Founders Using On Demand Video
1. Coss Marte, Founder of ConBody
As the founder of ConBody, Coss Marte let his own issues with incarceration and weight take him down a new and positive path. According to his biographical information on LinkedIn, he spoke about his battle with weight and the medical complications from obesity that threatened his life. During his prison time, his reflection on this helped him come up with an answer that he is now sharing with others in need of workouts. He supports helping people to live a healthier lifestyle by making changes that will allow them to reach and maintain their own fitness goals.
The need for most people to have space is not particularly necessary when the choice for an online membership is with ConBody. Their founder, Coss Marte, had a unique vision to bring to the world of fitness, and it has been realized in his company, ConBody. Each workout offered in livestream or on-demand is centered around using only the space allotted for individuals who have been imprisoned in cells. That lack of space has been part of the driving force behind choosing the instructors, the exercises, and the mission that surrounds this company.
There is a free trial available, and the low price of $14.00 per month allows members unlimited access to on-demand workouts that can be done in a small area at home. The company further offers access to their authentic community of both members and their trainers from across the globe.
2. Meghan McFerran, Founder of CitySweat
With her own passion for dance from a young age, Meghan McFerran went on in life to achieve success as a dancer. Journalism was also a passion, and spreading the word about health and wellness is seen by those who are members of CitySweat. She believes in sharing not only her joy of dancing and wellness, but she invites others to enjoy the journey with her. It is about having fun along the way instead of only achieving goals.
CitySweat offers a free trial period, and they have more than seventy on-demand workouts available. There are 3 weekly live classes as well, and all of them feature dance cardio and a full-body workout without equipment.
Because she believes the journey should be fun, there are monthly challenges to help sculpt the body and add energy as fitness becomes a regular part of life. Members enjoy workouts that are both safe and fun, and they can become part of the exciting world of wellness that will challenge their mind, body, and spirit to be their best.
3. Eric Posner, Co-founder of SWERVE
A college athlete and team player, Eric Posner entered the world of finance where his athletic enthusiasm made connecting with clients easier in boutique fitness settings. Working with his two co-founders, they came up with a successful model for fitness. Centering their clients in the thought they were part of a team, they created a model that serves to motivate members and hold them accountable for helping the team succeed. Rather than choosing the “me” when it comes to working out, their model focuses on the “we” of the entire team getting fit.
In his position as CEO, Posner drives the company’s marketing and sales. He serves as the company’s finances, and he also works in investor relations.
SWERVE clients work their way to health and fitness with the company’s indoor cycling regimen. A free trial is available, and an on-demand library is part of the service members receive. Workouts are created with several different instructors, and they are available to browse on the site whenever clients are ready to experience a great fitness ride.
4. Katia Pryce, Founder of DanceBody
Helping members on their journey to health and wellness, Katia Pryce uses her former professional knowledge as a dancer and combines it with traditional workouts. Starting DanceBody in 2013, she has assisted many with their own dreams of being lean and strong in all the right ways.
Her professional credits include contributing to Well + Good, Glamour, Cosmopolitan and Thrive Global in the arena of getting fit. One of the modern fitness content creators, she has expanded opportunities for members to keep working by launching her digital streaming platform, DanceBody LIVE in 2020. It includes on demand workouts for clients whenever it is convenient, and she also offers pop-up classes in 3 locations.
DanceBody is a leading fitness company that features a combination of the elements of traditional workouts with dance to create a unique experience for members. Getting fit can be fun, and the journey can all begin with a 7-day free trial. Memberships are $34.99 a month, or clients can invest in a year of workings for $349.99.
Digital platforms are available through DanceBody LIVE, and they include both livestream and on-demand workouts for people on the go. Working out from home is all part of the experience members can access as they work their body into the shape they desire for a healthier lifestyle.
5. William Heath, Founder of Mile High Run Club
A former college athlete, William Heath had fallen into an unhealthy lifestyle while working in finance in New York City. It took a lost bet with a friend that resulted in him running the NYC Marathon that brought out his passion for running and training. He finished the race with a credible time of 4:04, and that was a turning point in his life.
Already a seasoned investor by the time he ran the marathon in 2011, Heath had already had his own or invested in other ventures. An Iron Man competition in 2012 was another marker on the road toward investing in fitness, and 2014 saw the opening of Mile High Run Club where he eventually took over as CEO.
Mile High Run Club is a fitness boutique business with an emphasis on running and training for races. It offers a free trial period, and the goal is to get members off the start line so they can finish the race.
Strength training and curated runs are part of what members can get in livestream or on demand. Memberships are available at a monthly rate of $12.99, or clients can opt for an annual rate of $129.99 to get a full year of training to help with their personal goals.